A CLA Approach to Meaningfully Engage FP/RH Programs Online

People working in family planning and reproductive health are inundated with information on a daily basis and overwhelmed with how to get through it all. This means that high-quality technical information may not make it into the hands of people who could use it to improve health and well-being and save lives. Knowledge SUCCESS is a knowledge management project funded by USAID’s Office of Population and Reproductive Health. We regularly monitor analytics to check whether people are using our resources, make adjustments to our dissemination approaches, and gather relevant insights for our regional activities and development of new resources. This analytics monitoring led to some surprising insights and resulted in ground-breaking new content and adjustments to our work. We have adapted our design of interactive content experiences, debuted regional “hub” pages on our website, created a new format for webinar recaps, and increased the amount of resources dedicated to French translations.

Our mandate is to help people find, share, and use knowledge. Websites, emails, and online tools are essential aspects of our work. Analytics monitoring helped us confirm that we are reaching our intended audiences in a meaningful way. Users from USAID PRH Priority Family Planning Countries represent 47.4 percent of our website traffic. A KS.org post about Kenya’s Pharmacist Training Package, published nearly two years by Jhpiego Kenya staff, receives more than 40 percent of its pageviews from Kenya and is the #5 Google search result for “Kenya pharmacist training.”